UNIK feature : Amy Hamilton

In support of Australian independent designers and fashion labels, the ODE TO AUSTRALIAN CREATIVES series by The Inspired Co continues, this time bringing UNIK by us together with Melbourne-based creative Amy Hamilton of Love Rush, alongside  Australian labels Lylou the Label, Sanserie, Two Green Stones and Kate & Confusion, celebrating ‘keeping it local’ and supporting ‘small business’ and ‘conscious Australian fashion’.


As the creative behind Love rush, Amy Hamilton describes her style as classic with a contemporary twist. With her signature red locks and love for laid back luxe, Amy has developed a reputation for her clean simple aesthetic and impeccable eye. With a career in the Fashion industry spanning over 10 years, Amy completed a Bachelor of Fine Arts in 2001, whilst simultaneously honing her pattern making skills at TAFE and completing a Tailoring course at night. Following this Amy studied a Bachelor of Design - Fashion at RMIT. With a strong grounding in design and fashion, and a major in textiles, Love rush was a natural progression to further add to Amy’s expanding skill set.

“Love rush has evolved naturally, simultaneously reflecting my personal life. My focus is on generating beautiful content, true to my own style and aesthetic.” With a passion for Australian designers and home grown talent, The Inspired Co began their ‘Keeping it local’ collaboration as an ODE TO OUR AUSTRALIAN CREATIVES, and first began at a time of home isolation and creative inspiration.. Amy Hamilton shares her thoughts  with us ; 

'If anything, what we have experienced across the world in 2020 should be our wake up call, and if we weren’t already being kind to our planet and the people in it then now is the time.

Over Summer here in Australia we saw Bushfires burn for months and ravage our countryside, our wildlife and raise communities to the ground, followed quickly by a worldwide pandemic that has kept us at home for months on end, distanced from family and friends, and left us with countless hours to reassess what we can and can’t live without. 

Currently in Victoria we’re living through stage 4 restrictions, although overwhelming at times and I would be lying if I said it doesn’t give me all levels of anxiety, I have found as a creative, escapism in my painting and drawing.

As we stay close to home and draw inspiration from the immediate world around us, it has bought to the forefront of my mind the importance of supporting and championing other local creatives and designers, especially those who are doing their bit for the planet with sustainable ideals at their core.'

Amy wears the UNIK by us Kaspara dress in Black cotton poplin